Using specialist publications and journals for recruitment is a good way to reach specific professionals
Advantages
- less expensive than advertising in national press
- they can reach specific professionals
- they can target qualified/experienced candidates
Disadvantages
Limited to the publication's readership.
Cost
Reasonable.
Length of the process
Variable.
Potential for discrimination
Discriminates against candidates outside the industry or profession. It may also discriminate against people who are visually impaired.
Conclusions
Using specialist publications and journals can be useful for reaching candidates who have specific skills or qualifications.